Corporate Identity


 

Our Hospital will soon be 200 years old.  We started from a makeshift shack at Pearl’s Hill in 1844 and are now an established major hospital in Singapore.

Staying true to our founder’s spirit of care and compassion, our founding leaders and staff and now we have been caring for our fellow men in Singapore, stepping forward unfailingly each time to support our country in times of a health crisis. We are proud to be the stewards of this legacy of care and are committed to uphold the values, mission and vision of this Hospital.

To communicate the pride in our heritage and our hospital, please see below for some important components that can help you to articulate the corporate image better. It is important to ensure a strong and consistent visual identity for our hospital.

If you have any questions about TTSH corporate identity and this resource, please contact us at TTSH_CCS@ttsh.com.sg.

  • Our Brand Story 
  • Logo 
  • Colour 
  • Typography   

Who We Are

Tan Tock Seng Hospital is one of Singapore’s largest multi-disciplinary hospitals with more than 170 years of pioneering medical care and development.

The hospital has 45 clinical, allied health and pharmacy departments as well as 16 specialist centres. It also has three institutes that are spearheading care, research and innovations in geriatric medicine, infectious diseases and ophthalmology. Powered by more than 8,000 healthcare staff, TTSH sees over 2,000 patients at its specialist clinics and some 460 patients at its emergency department every day.

TTSH is part of the National Healthcare Group, providing holistic and integrated patient care. With a strong quality culture steeped in patient safety, TTSH constantly challenges itself to provide faster, better, cheaper and safer care for patients. To achieve this, the hospital keeps abreast and believes in investing in its staff, facilities, medical technology and system improvements.

Our Heritage

Tan Tock Seng Hospital is named after its founder, Mr Tan Tock Seng who was a Singapore merchant and philanthropist. He was born in Malacca to an immigrant Hokkien father and Peranakan mother. He later moved to Singapore in 1819 to sell fruits, vegetable and later became a successful businessman.

TTSH was the first hospital to be started by the community for the community. Back in 1844, there were no proper medical facilities for the common people. Mr Tan Tock Seng out of compassion and care gave the first donation of Spanish $7,000 to the building a hospital for the poor. Although the hospital was first called Chinese Pauper Hospital, he intended the hospital to cater not only to the Chinese, but also “the sick poor of all nations.”

Today, more than 170 years later, TTSH is a modern hospital. It remains a people’s hospital, one of the first to readily rise up to the nation’s call for more to be done in healthcare for the community. Through the years, many heroes, doctors, nurses, allied health professionals, administrators have been continuing the journey to build a professional, competent and at the same time, compassionate and caring hospital.

“ In my private heart, I have always desired to be able to do something for abandoned and suffering people. ”

~ Mr Tan Tock Seng, 1845
 

Tagline

Better People, Better Care, Better Community  

In Better People, we are focused on our workforce, formal and informal.

In Better Care, we are focused on our mission to serve, care and heal.

In Better Community, we are focused on our relationships and environment.

Together, we deliver Best Value to our People, Patients and Population.

What Our Brand is All About

Vision

Adding years of healthy life.

Mission

Building on our tradition, reaching out to the community, doing our best to serve, care and heal.

Together, we aim for excellence in costeffective healthcare, education and research.

Values

Compassion

Our paramount concern is the welfare and well being of our fellow human beings. We sympathise with those struck by illness and suffering and will do our best to help alleviate their conditions.

Collegiality

We nurture success by promoting collaboration, participation and trust between individuals and other healthcare organisations, within an environment of sharing and mutual respect.

Respect

We treat everyone with honesty, decency and fairness.

Integrity

We are committed to the highest standards of ethical conduct.

Social Responsibility

We contribute positively to the well being and welfare of the community.

Professionalism

We are committed to being the best in what we do, and achieving the best possible outcomes for our patients.

TTSH logo does not only act as an identifier but also and a stamp of quality care to our community.

It should be the most consistent component in our communications. In order to maintain this consistency, here are a few simple guidelines that should be followed.

Meaning behind our logo

 

The logo is derived from the initials ‘tts’ of our hospital’s name, keeping our uniqueness as the only hospital named after its founder– Mr Tan Tock Seng.

In line with our tradition of caring as well as our new direction as the health promoting hospital, the two ‘t’s represent two persons – the caregiver and care receiver.

The linked ‘arms’ in the ‘t’s, and the two ‘heads’ depict a new era of partnership in health care, a sharing of responsibility between health care professionals and the patient community. The ‘s’ symbolises the doctor’s stethoscope and other aids used to provide the necessary care.

Brush strokes and the original burgundy colour are maintained in the body as the softer lines convey a sense of continued balance of our traditional caring spirit in the modern technological era.

Logo Mark

 

The main body of the symbol appears in the corporate red, the three unattached elements appear in the corporate grey. The type is black. This is the preferred application of the corporate symbol. To achieve good definition of the full colour logo, it must be on a white or plain coloured background.

Please check with Corporate Communications Department if you are not sure which versions to use.

Beyond our logo, colour is the next recognisable aspect of a brand identity.

Using the correct colour palettes would ensure our materials reflect a cohesive Tan Tock Seng Hospital image and visual story.

 

Typography may be something that is easily overlooked.

However, when it is used thoughtfully, typography is a powerful brand tool that can add visual meaning to what is communicated.

Primary Corporate Typeface (Print, Header)

Banda is the primary typeface.

It should be used consistently across all corporate communications materials such as brochures, posters and banners. This font is to be used for all titles and headings.

 

Primary Corporate Typeface (Print, Bodytext)

Avenir is the secondary typeface.

It should be used consistently across all corporate communications materials such as brochures, posters and banners. This font is to be used for subheads and bodytext.

 

Secondary Corporate Typeface (Web)

Secondary Corporate Typeface (Electronic)

Our secondary typeface is Verdana. It must always be used consistently across all electronic communications execpt the Web Banner. This font is to be used for all titles, headings, captions and body text. It must always be used consistently across all electronic communications only (website and powerpoint slides).